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More ad creep at PBS

Monday, May 23, 2011

image PBS plans to experiment with a format in which it will break into programs with underwriting and promo spots four times per hour starting this fall. In other words, just like commercial TV. Current magazine reports the move, and says it will begin with Nova and Antiques Roadshow.

Add: PBS says it won’t mean less programming, just reduce the clumping of spots at the beginning and end of an hour. If the trial balloon isn’t shot down, it means the end of a 40-year tradition of uninterrupted programming.

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