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PBS: And now a word from Goldman Sachs

Monday, May 16, 2011

From the sound of it, PBS viewers aren’t taking image kindly to those ads, aka sponsorship messages, stuck in the middle of online presentations of “Masterpiece Theater,” “Frontline” and other programs since April. Biggest buyer so far: Goldman Sachs.

Add: Ombud Michael Getler says he understands the company’s need to help mend its damaged reputation but also acknowledges it’s added insult to injury for some viewers. A sample letter:

Why is PBS interrupting programming to show commercials, and why are these commercials for Goldman Sachs? Goldman Sachs nearly brought down the world economy; I find commercials from them in the middle of PBS programming most distasteful.

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