Slain photographer Nob Hill then and now
Twist in prosecuting his murder It’s quiet up there for a reason
image Ron Russell Editor’s blog

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Pay up, tune out: KQED Radio’s pledge drive formula

Thursday, August 25, 2011

Back in the spring, KQED Radio offered listeners a unique opportunity to avoid having to listen to imagethe incessant but necessary shilling that comes with its public radio pledge drive: pay us $45 and we’ll give you an alternative stream minus the beg. It worked, bigtime. Current, the online public broadcasting journal, says KQED is bringing the stream back in the fall after 98 percent of listeners who opted for it requested it.


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