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ABC News, Yahoo test the limits of puffery--again

Monday, October 3, 2011

Yahoo and ABC News have entered a news distribution partnership. (Yes, you may yawn.) imageWhat makes it worth mentioning is that Julie Moos at Poynter digs up another Yahoo-ABC partnership announcement—from 11 years ago—that sounds very similar to the one jointly put out this morning. You can compare them here.

Noted: Today’s flackery describes Mountain View-based Yahoo—whose sinking fortunes are well-known—as “the premier digital media company.”

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