CNN’s Allan Chernoff goes over to the PR side

The longtime CNN senior correspondent who made his chops covering Wall Street for CNBC before coming to CNN a decade ago is joining Fleishman-Hillard as a senior business media consultant. From Advertising Age, which broke the announcement:

PR agencies often dip into the same circle they pitch to--journalists--when it comes to making hires. But for Fleishman, it's become a strategy to go after hotshots who are foreign to the PR world.