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Behind Village Voice Media’s defense of its sex ads

Tuesday, November 29, 2011

Village Voice Media’s 13 alt-weeklies, including SF imageWeekly, have taken a lot of heat of late for the company’s ads catering to the sex trade. Today the LA Times takes a turn parsing the issue. Just how important are the ads to VVM papers? Here’s a nugget deep in James Rainey’s piece:

A Village Voice executive, who asked not to be named for revealing confidential information, said that, where online escort ads and the like go for about $10 each, produces at least one-seventh of the company's revenue.

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