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Lost in cyber space: OC Register’s ‘news mob’ gimmick

Wednesday, March 28, 2012

Here’s today’s winner in the “this-is-why-print media-is-dying” contest. The Orange County imageRegister, which, like most newspapers, has seen its share of layoffs and reader frustration with what it doesn’t cover, has decided to devote its limited resources on April 6 to a baseball game, namely, the Angels’ opener. Not just from the sports department, mind you, but from across the entire newspaper. An excerpt from the memo to the newsroom as obtained by Kevin Roderick at LA Observed:

On April 6, the Orange County Register will cover the Angels’ Opening Day in Anaheim like no news organization has ever covered a baseball team. We will have more than 100 writers, editors, bloggers, photographers, videographers, graphic artists, designers, advertising representatives, marketing staff members and FANS working together to contribute to the Angels coverage for desktop web, mobile devices, [sic] ipad and in print that day (and throughout that weekend).

Since the Angels signed Albert Pujols and C.J. Wilson on Dec. 8, we have seen an incredible surge in interest among Angel fans, so we decided to try to match that surge with a News Mob approach – choreographed overwhelming focus of media resources. In other words, we’re about to throw in our kitchen sink.

Noted: Even if it means some of the paper’s credibility goes down the drain.


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