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Not everyone’s enthralled by USF’s new ad campaign

Friday, April 20, 2012

Count Cassandra Sutherland, writing in the University of San Francisco’s student newspaper, the Foghorn, among those who aren’t enamored of all those cutesy billboards around town promoting the school. She says they don’t do justice to USF’s core values. Her least favorites: “Academic Standards higher than Haight Ashbury in the 60s,” and “Learn to run a multinational corporation and still go to heaven.” Writes Sutherland:
Isn’t our education supposed to be about expanding outside the classroom? About questioning the integrity and social responsibility of corporations? . . . It is disappointing to see that our advertising and marketing department has co-opted our ideology as a University to promote aspects of this school that do not align with our values and mission.

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