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CSN Bay Area expands sports role with NBC Bay Area

Tuesday, May 8, 2012

CSN Bay Area already has broadcast rights to the Giants, A’s, Warriors and Sharks. Now the Comcast-owned local sports platform is pushing a little deeper into the content of its sister Comcast television property, NBC Bay Area. It’s begun providing sports news and commentary on the latter’s website. San Francisco Business Times says it’s a first of a kind synergy in the Comcast-NBC Universal kingdom.

Noted: Former CSN Bay Area reporter Raj Mathai was the first to cross the divide to become an NBC Bay Area weeknight anchor. Economies of scale make it a near cinch that more integration of the two brands lies ahead.
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