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Facebook IPO: Media hype spread thick

Friday, May 18, 2012

The calendar may tell you that today is Friday, May 18, 2012, but if you’ve listened to radio, watched TV, read a newspaper or logged into social media this morning you know that it’s really Facebook IPO Media Hype Day. Pretty excessive and silly so far. Rohit Bhargava, who teaches global marketing at Georgetown University, breaks down the coverage into five takes. They include the “Zuck’s a genius” take, the “Facebook will save us” take, and the “How high will it go?” take.

Noted: Good guess is that the answer to the latter may be directly proportional to the number of lemmings small investors caught up in the media hype.
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