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Merc, Chron see Sunday circulation gains; weekdays another story

Wednesday, May 2, 2012

The Bay Area’s two major newspaper organizations—the Chronicle and the Mercury News with its separately branded editions—offer some good news on the Sunday circulation front. Each is up from a year ago. The Chronicle’s Sunday circulation of 297,000 was up 1.5 percent, while the Merc surged 8.4 percent to 690,000, according to the latest Audit Bureau of Circulation figures. It should be noted that Mercury News figures include those of its affiliated “editions,” including the Contra Costa Times, Oakland Tribune and other MediaNews Group properties in the Bay Area.

Add: Weekday circulation for the Mercury News et al was flat at 576,000, down 0.3 percent year over year. The Chronicle’s weekday circulation dipped 2.6 percent, to just over 229,000. Oakland Tribune
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