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MediaNews Group's newest mission: teaching sports fans how to use Twitter

Monday, June 18, 2012

From CEO John Paton’s “digital first” battlefront: The Mercury News and Oakland Tribune (which publishes as an edition of the Merc) are advertising new classes for sports fans in San Jose and Oakland . . . to teach them how to use Twitter. (“You do not have to have a Twitter account to take this class,” the blurb says.) An excerpt:
Are you a sports fan but still not on Twitter?
Learn how this powerful social networking tool can enhance your sports fan experience.

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