This is how U-T San Diego (formerly the San Diego Union-Tribune) is promoting its new in-house TV station for cable and the Web, called—what else?—U-T TV. The small print says: “Add some sizzle to your morning with Amber and a little bit of Scott and BR." (BR is former Chargers star Billy Ray Smith. I’m assuming he’s the sports guy. Jim Romenesko
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Ron Russell Editor’s blog |
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Friday, August 10, 2012
How the old San Diego Union-Tribune sells its journalism these days
This is how U-T San Diego (formerly the San Diego Union-Tribune) is promoting its new in-house TV station for cable and the Web, called—what else?—U-T TV. The small print says: “Add some sizzle to your morning with Amber and a little bit of Scott and BR." (BR is former Chargers star Billy Ray Smith. I’m assuming he’s the sports guy. Jim Romenesko
