Up next for the Mercury News and its Oakland Tribune edition—classes to teach the public how to blog. It’s presumably part of parent MediaNews Group’s mantra to derive up to a third of the content for its news operations from the public (read: content providers who work for free.)
Here’s an excerpt from a blurb by former Oakland Trib editor Martin G. Reynolds, who now heads “engagement” for the Merc and its sibling newspaper editions in the Bay Area:
Have you read one of the millions of blogs on the Internet and thought, "I could do that!"?
Are you looking for new ways to connect with clients or colleagues? A blog can be an excellent tool for creating the narrative you want expressed.
If you are a beginning blogger or have never blogged but want to learn how, these free classes are for you.