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Restoration Hardware rebrands as ‘RH’

Tuesday, September 18, 2012

The Corte Madera-based company thinks calling itself RH will be good for business. Here’s CEO Carlos Alberini’s statement, as reported by AP:

“RH enhances our identity and moves us beyond our hardware store beginnings. It enables us to leverage our core capabilities of innovation, curation and integration of new ideas and businesses."

Or did some consultant just sell them a load?

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