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Law against loud TV commercials finally takes effect

Thursday, December 13, 2012

Today’s the day by when the last of those obnoxiously loud TV commercials should have disappeared. The CALM Act, which limits the volume of TV ads, goes into effect. Sponsored on the House side by Rep. Anna Eshoo (D-Palo Alto), it stands for Commercial Advertisement Loudness Mitigation.

It became law a year ago but the Federal Communications Commission gave broadcasters—who were the real culprits—a year’s grace period. They’ve been gradually whittling away at the noise. As of today, if you suspect a violation, you can complain at the FCC website. There’s a “Take Action” drop-down link at the top.

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