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UC cries uncle, dumps unpopular logo

Friday, December 14, 2012

By Ron Russell | 7:14 PM

This image shows the old logo of the University of California, left, with the new logo. The university's original logo -- with its open book, 1868 date stamp and "Let there be light" script -- will still be in circulation, appearing on president's letters and official university documents. But marketing materials and websites will feature a radically simple and more contemporary symbol: a little "C" nesting inside a shield-shaped "U." Photo: Associated Press / SFScore one for . . . the will of the people? The University of California announced this afternoon it has heard the uproar over its new-fangled logo that many said resembles a banana label and will “suspend” its use. In other words, they’re getting rid of it. Chronicle


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