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UC pushes back in brouhaha over logo; Gavin Newsom’s now on it*

Wednesday, December 12, 2012

Amid the hue and cry over that UC logo that so many people appear to hate, the university evidently sees fit to defend it. Carolyn McMillan, manager of content strategy in the Office of the President, takes a stab at calming the waters, explaining that the logo really isn’t new, that various stakeholders were kept abreast throughout the in-house development process and that it isn’t meant to replace UC’s 144-year-old seal. Wouldn’t you love to know what she thinks of it personally.

Related: Ellen Cushing at East Bay Express weighs in, in defense of the logo.

[And then there’s this: Lt. Gov. Gavin Newsom, never one to shrink from the day’s burning issues, fired off a letter Tuesday to UC president Mark Yudof saying “the overwhelmingly negative response” to the logo change “demands immediate attention.”]


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