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Field Poll: Surprising strength for ‘soda tax’

Thursday, February 14, 2013

Just three months after Big Soda poured millions of dollars into defeating Richmond’s soda tax measure, a new Field Poll has California proponents of such measures smiling. Only 40 percent of voters support a soda tax when first asked about it, but support zooms to 68 percent if proceeds are earmarked for such things as improved school nutrition and physical activity programs. Mercury News


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