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Consumer squeeze: BART jacks up the price to park

Tuesday, June 4, 2013

Think it outrageous that BART charges at all for parking at its stations? Well, brace yourselves. Its demand pricing formula announced earlier this year is clicking in, and three East Bay stations are about to leap from $1 to $1.50 a day starting July 1—Dublin/Pleasanton, Castro Valley, West Dublin/Pleasanton.

The press release puts a sunny face on the price cap for all stations (go to the jump to read how it works) this way: “The daily parking fee will not go above $3 at any station except West Oakland.” Ouch.

From the flackage:

Earlier this year, the BART Board made changes to how fees are set for paid parking. The new paid parking fees will be based on parking use at each station. Every 6 months, parking lot use will be measured. If the lot at a station is full, then the daily parking fee may increase by 50¢. If the lot is less than 95% full, then the fee will decrease by 50¢. The daily parking fee will not go above $3 at any station except West Oakland. Single Day, Monthly and Airport/Long-Term reserved parking permits are covered by this new policy and will change by the same amount as the daily fee. Monthly reserved parkers will be contacted directly when rates change. Any change in parking fees will remain in effect for at least 6 months. All money made from these new fees will go to programs for improved station access, rehabilitation, and modernization.

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