Could Discovery Channel do anything worse to tarnish its reputation than air a fake documentary about a legendary shark to kick off its annual “Shark Week” programming? Why yes, and it subsequently has. The cable channel is defending its decision to air Sunday night’s two-hour “Megalodon: The Monster That Lives,” that contained a disclaimer near the end that essentially told viewers they’d been had. See the flackage here.
An LA Times piece lays bare the likely real reason the channel cast its ethics into the sea—record ratings.